B2B Communication Platform
Iacob Barcari
Calltouch is the leading call-tracking platform in the CIS region, providing state-of-the-art marketing tools.
Calltouch holds a significant presence as a leader in call-tracking technologies in the CIS market. Beyond that, they offer a range of marketing tools designed to boost conversion rates on landing pages. Operating as a user-friendly SaaS platform, their primary focus lies in serving enterprise customers within the real estate, automotive, and healthcare industries.
In late 2020, a strategic move was made as they introduced a new product – a B2B communication platform. This addition aims to enhance customer retention while also attracting new clients.
I joined the company at that time to lead the design for this upcoming project.
As a result, after one year of hard work, constant testing and iterations, we delivered the new product. It becomes a final touch to keep the existing users in an ecosystem.
Thanks to the redesigning of old widgets that weren’t used anymore, we managed to return the clients back to it and increased the number of new sign-ups.
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Posted Aug 30, 2023
I lead the design of the new product.
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