DIOSA Goddess of the sea
Alma Rosa
Dioneia Viera, former professional kiteboarder athlete based in Sao Paulo, Brazil contacted us to create a brand that had all its essence, she was looking for a way to convey her passion, Energy and personality in a brand that would allow you to stay connected to your passion. Hence the concept of *DIOSA, Goddess of the sea*, a brand that connects the sensuality of women with comfortable clothes that allow them to enjoy the sun, the sand and the sea.
The essence of this project is born from women’s empowerment, the quest to create swimwear and beach products that enhance the natural beauty of women. DIOSA is a lively and very daring brand, with designs that cover any body type, inclusivity being its most important point. As a brand, DIOSA seeks to be the best friend of its clients, become the guardian of their safety and help them embrace their true beauty.
Highlights
Three variants of the logo were designed to provide more variety in different media.
The bright and saturated colors of the brand represent the Latin identity of its creator.
For her identity, an icon was also created to represent the sea and its union with the female force.
DIOSA's identity is strong, feminine and cheerful. Brand design gives an accessible touch without losing sight of the quality of products, maintaining a perfect balance between design, identity and customer perception for a brand designed for all women.
Like this project
Posted Aug 26, 2024
DIOSA brand is a strong, feminine and cheerful design that offer a perfect balance between brand identity and customer perception.
