Sol Cosmetics: Brand and Marketing Asset System

Sol Cosmetics makes lip products with premium positioning. This project covered the full surface of the brand's visual communication: marketing creatives, social templates, business cards, email signatures, and a custom gift card for client packaging. The storefront redesign was part of the same engagement, but the heart of this piece is the asset system that keeps the brand running day to day.

The social set is built on AI-generated imagery calibrated to the brand's palette, tone, and mood. That is the part worth explaining. Beauty marketing moves faster than photoshoots do, so most brands either slow down or drift off-brand. A calibrated content system removes that trade-off: templates are ready to use, visually consistent, and produced at the pace the category demands.

Correspondence and print. Business cards and HTML email signatures carry the identity into physical and digital contact. Both designed inside the same visual language, so the brand reads the same whether someone meets it in a feed or in their inbox.

Packaging. A custom gift card template sits at the intersection of brand and customer experience, matching the product's premium register and giving the brand a tangible presence off screen.

The platform in parallel. Restructured information architecture, simplified checkout, improved hierarchy, and a UI kit built for scale. The site converts more cleanly and communicates the positioning from the first scroll.

Together the asset system and the site give Sol Cosmetics one coherent presence across marketing, packaging, correspondence, and commerce.

Timeline: 3 weeks. Year: 2026. I led the brand asset system and the AI content workflow.