Wafaa: LegalTech Brand and Design Partnership

Wafaa is a platform for creating, signing, and managing legally binding digital agreements. Users draft terms in minutes, invite counterparties to review and sign, and store everything in a secure, trackable format.

The design problem is trust. The product sits in a category where trust is the entire value proposition, so every visual touchpoint has to communicate reliability before anyone reads a word of copy.

Starting at the foundation. The engagement began with logo and full brand book, running every phase properly: moodboard and direction alignment, concept development, refinement, final identity system. The brand book covers logo usage, colour, typography, spacing, and application rules, structured for a product that has to stay consistent while it scales.

Then it expanded across everything the product says about itself. Pitch deck design, social creatives, OpenGraph visuals, website creatives, a Product Hunt presentation, banners, business cards, branded postcards. Each material was built inside the same visual system, so every channel Wafaa appears in reinforces one identity.

On the product side I ran a UX audit of the app and improved onboarding, mapping friction in the initial flow and refining the steps that take a new user from signup to their first signed agreement. That is the moment where a legal product either earns confidence or loses the account.

The partnership has run for over a year. What started as a brand identity project became a continuous relationship covering product, marketing, and business development materials. Repeat work over that horizon is the part I would point at rather than any single deliverable.

Timeline: 2 weeks for the initial identity, ongoing since. Year: 2026. I led brand, marketing design, and the product UX work.