Wafaa: LegalTech Brand and Design Partnership

Wafaa is a platform for creating, signing, and managing legally binding digital agreements. Users draft terms in minutes, invite counterparties to review and sign, and store everything in a secure, trackable format.

The design problem is trust. The product sits in a category where trust is the entire value proposition, so every visual touchpoint has to communicate reliability before anyone reads a word of copy.

Starting at the foundation. The engagement began with logo and full brand book, running every phase properly: moodboard and direction alignment, concept development, refinement, final identity system. The brand book covers logo usage, colour, typography, spacing, and application rules, structured for a product that has to stay consistent while it scales.

Then it expanded across everything the product says about itself. Pitch deck design, social creatives, OpenGraph visuals, website creatives, a Product Hunt presentation, banners, business cards, branded postcards. Each material was built inside the same visual system, so every channel Wafaa appears in reinforces one identity rather than three.

On the product side I ran a UX audit of the app and improved onboarding, mapping friction in the initial flow and refining the steps that take a new user from signup to their first signed agreement. That is the moment where a legal product either earns confidence or loses the account.

The partnership has run for over a year. What started as a brand identity project became a continuous relationship covering product, marketing, and business development materials. Repeat work over that horizon is the part I would point at rather than any single deliverable.

Timeline: 2 weeks for the initial identity, ongoing since. Year: 2026. I led brand, marketing design, and the product UX work.