My Tamagotchi brings the nostalgic 90s virtual pet experience to mobile devices, allowing players to nurture and grow their Tamagotchi companions. However, users often accidentally canceled in-app purchases without clear confirmation, leading to confusion and concern about potential charges. To address this, I developed a friendly yet informative cancellation notification to reassure players and improve their experience.

User Uncertainty: Players lacked confidence that canceled transactions would not result in charges, leading to frustration and mistrust.

Retention Risks: Uncertainty about financial transactions created friction that could disrupt gameplay and decrease engagement.

Tone Consistency: The solution needed to align with the game’s lighthearted and friendly tone while providing clear, actionable information.

Clear and Reassuring Copy: Wrote a cancellation notification that explicitly stated the outcome of a canceled transaction in simple, friendly language, ensuring users felt informed and at ease.

Tone Alignment: Crafted microcopy to match the playful yet comforting style of the game, reinforcing the brand identity.

User-Centric Design: Collaborated with designers to integrate the notification seamlessly into the game’s interface, ensuring it was visually non-disruptive but easy to notice.

Reduced User Frustration: Players reported feeling more confident about canceled transactions, as reflected in qualitative feedback through support channels.

Improved Retention: The reassurance provided by the notification helped maintain player engagement by minimizing interruptions and concerns.

Tone Success: The playful, friendly tone of the notification resonated with users, maintaining the game’s overall experience while addressing a critical need.

This project demonstrates my ability to resolve user pain points with empathetic and brand-consistent UX writing. By addressing transaction-related concerns through clear and friendly notifications, I helped foster trust, reduce frustration, and enhance the overall player experience.