Mohavan

Brand Strategist

Creative Director

Brand Designer

Adobe Illustrator

Adobe Photoshop

You can now see more of this brand and my portfolio on my website

www.naturalleedesigns.com/mohavan

Mohavan

Helping our community of women in the Maldives to have access to globally available skincare products.

Maldivian consumers are very limited in what brands they have access to. Mohavan works by shipping the latest brands from anywhere in the world right to their consumer's doorstep. They are helping to build a trend-setting community, not just an online store, in the Maldives.

Together we worked on

Research

Creative Direction

Brand Identity

Branding Guidelines

Social Media Templates and Elements

The Problem

There is a lack of access to popular skincare and beauty brands that are trending. Mohavan's audience has no way to shop for these brands. Mohavan works to not only make these products readily available to their audience but also strives to build a community around the like interests of beauty and skincare in the Maldives.

Mohavan came to NaturalleeDesigns looking for a complete rebranding. They had little to no current branding, aside from one logo and one consistent color. It was important that we created a sense of acceptance, welcome, and community around their brand. We wanted to draw in the audience making them want to become part of the community. While also conveying a bright, exciting, and uplifting brand.

The Solution

Together we discussed Mohavan's ideal audience, their interests, concerns, and frustrations. As well as the mission and value statements of the brand and what the goal was for their branding.

We agreed to a complete rebrand including some logo designs, patterns, elements, photography direction, color and typography guides along with branding guidelines and social media components.

We started with some creative direction which included a detailed questionnaire, research, and a small mood board presentation. We focused on the mission of Mohavan, its goals and course of direction, and the ideal audience.

The Results

Clear Brand Recognition

Better Connection with Audience

Sense of Community and stronger social presence

"Lee worked on our brand book for over a month and the end result was 60+ variations of our logo in 4 different formats each. This is on top of brand patterns, elements, mock-ups etc. What she delivers is definitely worth the money paid. Lee also understood the brief very well and was accommodating when it comes to revisions."

-Mohavan