Flo is an Indigenous Woman, a locally-owned dispensary located on the Tonawanda Indian Reservation in upstate, NY. The owner, Nikki Spring is an enrolled member of the Tonawanda Band of Senecas and part of the Bear Paw tribe. The name Flo was created in honor of the indigenous women's ancestors of her family. Flo stands for all the qualities taught through them: strength, resilience, and perseverance. It was important to keep these factors are present in the brand while also conveying a clean, approachable, and welcoming cannabis shop that clients would feel comfortable and excited to engage with.

Together we worked on

Logo Suite

Typography Hierarchy

Color Palette

Creative Direction

Brand Patterns & Elements

Brand Guidelines

Social Media Templates

Stationery Collateral