Flo Dispensary

Flo Cannabis Dispensary, rooted in the rich heritage of the Tonawanda Indian Reservation, wanted to stand out in a saturated market. Naturallee Creative stepped in to craft a brand identity that marries the laid-back, groovy vibes of a classic smoke shop with the polished feel of a modern wellness studio. We developed a bright, minimal color palette, custom logos, and flowing design elements that symbolize the ever-changing “flo” of a river, creating a vibe that’s both playful and professional. The end result being a cohesive, memorable brand that not only establishes trust and credibility but also fosters a sense of community and stronger social presence.

Together we worked on

Logo Suite

Typography Hierarchy

Color Palette

Creative Direction

Brand Patterns & Elements

Brand Guidelines

Social Media Templates

Stationery Collateral