Flo Dispensary
Leanna Griffin
Creative Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Flo is an Indigenous Woman, a locally-owned dispensary located on the Tonawanda Indian Reservation in upstate, NY. The owner, Nikki Spring is an enrolled member of the Tonawanda Band of Senecas and part of the Bear Paw tribe. The name Flo was created in honor of the indigenous women's ancestors of her family. Flo stands for all the qualities taught through them: strength, resilience, and perseverance. It was important to keep these factors are present in the brand while also conveying a clean, approachable, and welcoming cannabis shop that clients would feel comfortable and excited to engage with.
Together we worked on
- Logo Suite
- Typography Hierarchy
- Color Palette
- Creative Direction
- Brand Patterns & Elements
- Brand Guidelines
- Social Media Templates
- Stationery Collateral
