Zinnia Cain

Leanna Griffin

Brand Designer
Logo Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Bringing joy & excitement to their audience of busy women while making a positive impact on the world



Zinnia Cain offers handbags that are both functional and stylish, with interchangeable straps that allow for easy customization. Zinnia Cain handbags are designed to make life easier, allowing women to switch up their look with ease. This portfolio showcases the work done to bring Zinnia Cain's vision to life, demonstrating the brand's commitment to quality, style, and convenience.








The Problem

Despite having a vision for their business, Zinnia Cain lacked a strong and recognizable brand identity that would help them stand out in a crowded marketplace. They realized that to succeed, they needed to establish a clear brand foundation that would accurately reflect their values and mission. With this in mind, Zinnia Cain turned to Naturallee Creative, seeking expertise in helping them build a strong and memorable brand identity from the ground up.








The Solution

The solution to Zinnia Cain's brand identity challenge came in the form of a brand intensive. This intensive allowed Zinnia Cain to quickly and affordably establish a strong brand foundation, providing them with the tools they needed to succeed. During the brand intensive, Naturallee Design Studio worked closely with Zinnia Cain to understand their vision and create a comprehensive brand solution. The end result was a full logo suite, color palette, typography, and clear guidelines that set the direction for Zinnia Cain's brand identity. With the brand intensive, Zinnia Cain was able to walk away with a complete brand identity solution in a short period of time, giving them the confidence and direction they needed to take their business to the next level.








Here is what Zinnia Cain had to say about working with me...

"Lee was absolutely wonderful to work with in the design of our brand and logo suite. She was very thorough in her research. Lee took a high-level overview of our brand and values and produced a branding and logo package that was perfect for our business. She really captured the essence of the brand and put together awesome packages throughout the process. The final package was extremely thorough including the details on the fonts, the logo, marks and submarks, when to use them, examples of the branding in action and important brand guidelines. Lee was very responsive throughout the process and truly gave her all to make sure that I was completely satisfied with the final product. I look forward to working with Lee again and I would recommend her to anyone that is building or revamping their brand!"

- Nicole McDonald, Owner of Zinnia Cain











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