OPE Organics

You can now see more of this brand and my portfolio on my website www.naturalleedesigns.com/ope

Who is OPE?

OPE is an organic natural skincare company based out of Western Australia. Their serums are 100% active and pure, un-diluted and extracted from Australian Native Plants. The unique selling point is that all of the serums are single-ingredient (single plant extract), undiluted, with no water added.

Together we worked on

• Research
• Creative Direction
• Brand Identity
• Branding Guidelines

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The Problem

Having skin problems of her own, Amanda knows the struggle of investing into expensive skincare products to only turn up with inflamed, irritated skin. After turning to simple, effective skincare solutions, she saw a niche in the saturated skincare market. She now needed to communicate that pure, simple, organic solution to her audience while standing out from competitors.

The Solution

There was a lack of any logo, branding or creative direction. We knew there were 3 things that were important to convey

1. An organic, clean company inspired by nature
2. A transparent, single ingredient product - simplicity
3. Love for the earth and environment as well an humankind

We decided on a logo suite, color and typography guides, patterns, brand elements, photography direction, and social media templates that would communicate the mission and values of the brand.



We started with some creative direction which included a detailed questionnaire, research, and a small mood board presentation. We focused on the mission of OPE, their goals and course of direction, and ideal audience.

The chosen moodboard

The Results

• Clear Brand Recognition
• Better Connection with Audience
• A stronger social and brand presence

"I'm so glad I found Lee to do the branding for my startup skincare business! I cannot talk highly enough of Lee. She puts so much love, care and effort into her work and nailed it perfectly the first time around. Lee has a natural creative gift and is super talented at putting initial ideas into a highly creative and original brand. Thank you Lee, I look forward to working with you on many more projects in the future."

- Amanda Thomas





"I’ve had a good look now and to be honest I can’t fault it! It’s absolutely perfect, you have nailed it. Thanks so much, I’m so glad I found you 👏👏👏 I absolutely love everything, the message just flows beautifully. How clever is the “p” being singled out to represent one plant. Super job!"

- Amanda Thomas







❊ Thanks for checking out my portfolio! For more visit my Instagram ❊

Now accepting inquires! Please reach out for details.