OPE is an organic natural skincare company based out of Western Australia. Their serums are 100% active and pure, un-diluted and extracted from Australian Native Plants. The unique selling point is that all of the serums are single-ingredient (single plant extract), undiluted, with no water added.

Research

Creative Direction

Brand Identity

Branding Guidelines

Having skin problems of her own, Amanda knows the struggle of investing into expensive skincare products to only turn up with inflamed, irritated skin. After turning to simple, effective skincare solutions, she saw a niche in the saturated skincare market. She now needed to communicate that pure, simple, organic solution to her audience while standing out from competitors.

There was a lack of any logo, branding or creative direction. We knew there were 3 things that were important to convey

An organic, clean company inspired by nature

A transparent, single ingredient product - simplicity

Love for the earth and environment as well an humankind

We decided on a logo suite, color and typography guides, patterns, brand elements, photography direction, and social media templates that would communicate the mission and values of the brand.

We started with some creative direction which included a detailed questionnaire, research, and a small mood board presentation. We focused on the mission of OPE, their goals and course of direction, and ideal audience.

Clear Brand Recognition

Better Connection with Audience

A stronger social and brand presence

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