Changing Market for Food Business

Overview 🔎

The article was published on the national business magazine as part of the company's content marketing project.

Problem

Lack of data on only food delivery businesses in Nepal created major hindrance to write the business article.

Goals/Requirements: • Highlight the most preferred cuisine by consumers • Highlight the key maket players • Understand the consumer segment

Process 🛣

Questionnaire design

Questionnaire float

Data analysis

Data visualization

Article writing

Results 🎁

Helped to increase visibility of the company

Helped many prospective clients looking to enter the online food delivery business to understand the business landscape and consumer preferences

Takeaways 📣

Users don’t see prices and delivery charges as the most decisive factors. This can mean companies need to focus on linking their users to maximum restaurants.

It was also found that pizza and continental food are by far the most popular delivery meal.

A new mobile phone purchased online can be delivered in two or more days and it won’t bother people. But in the food business, fulfillment has to be within 30-40 minutes otherwise companies risk losing their customers.

As acquiring new customers can be ten times costlier, throwing money at the problem (of acquiring customers) won’t help and they have to focus on unit economics and great service delivery.

Read the complete article: https://www.newbusinessage.com/MagazineArticles/view/2340