Market Research on Coffee Business
Shrinkhal Raj Shrestha
Business Consultant
Project Manager
Market Researcher
Microsoft Excel
Microsoft Word
Project Overview
The market research report was created for a client who was looking to establish their footing in the coffee business. The market research was divided into four segments:
(A) Local Market Overview: Market Trends, Competitor Analysis, Market Structure, Historical Growth, Customer Segmentation, and Key Business Drivers
(B) International Market Overview: Historical Growth, Major Market Players, and Key Business Drivers
(C) Strategic Interventions: Ease of Doing Business, SWOT Analysis, Market Forces Analysis, and Case Study Analysis
(D) Recommendations: Build vs Franchise Model, PESTLE Analysis, and USP
Methodology
Primary Research
The market research involved primary survey questionnaire float and analysis to more than 400 respondents in Nepal.
Interviews with Key Informants were also undertaken to understand the local business landscape.
Secondary Research
The market research project involved internet research by reviewing multiple reports, laws, and economic data.
2018
