Role: Leading concept, design and development of the portfolio and e-commerce

Tools: Relume, Figma, Developed in Wodpress and WooCommerce

Timeline: 1 month

Services: Art Direction, Brand Identity, Website Design, No-code Development

Industry: Art

Live link: https://www.manuelafraioli.com/

Is an Italian photographer based in London, working across fashion and portraiture. My images explore contemporary expressions of femininity and movement through a quiet, emotionally charged lens – often shaped by my background in dance and a long-standing interest in art history and sculpture.

I was commissioned to design and develop her portfolio and web store

The website needed to reflect Manuela's photographic and storytelling style to express the vision, feeling and approach of her art.

Art Direction

Brand Identity

Website Design

No-code Development (Made in Wordpress and Woocommerce)

Integration of an E-commerce platform

4 pages in total

I’ve worked closely from the beginning with with Manuela, to ensure the brand objectives were achieved and every detail polished to perfection.

After some visual exploration and an introspective brand research, we agree together on the direction to follow, collecting feedback on every stage of the process to make this project as personal as possible.