Ermanno Fissore
The Challenge
The challenge was to redesign the Ollmoo's website, a female recruiting company, while keeping their brand identity intact. The goal was to create a visually appealing and user-friendly website that resonates with their target audience and reflects their commitment to empowering women in the job market.
The Goal
The goal was to enhance the user experience on the Ollmoo website by improving navigation, optimising performance, and incorporating responsive design. The aim was to make it easy for job seekers to explore available opportunities, access relevant resources, and engage with the Ollmoo community.
The Solution
I designed a custom landing page for Ollmoo, focusing on creating an intuitive and visually appealing interface. I implemented a clean and modern design, optimised page load times, and ensured responsiveness across devices. Additionally, integrated a personalised blog section to provide valuable insights and resources to empower female professionals in their career journeys.
The Process
I started the journey collecting the initial requests and objectives from the Ollmoo team.
After a study on their actual website I planned a new customer journey and a different way of showcasing the company offers through a section-by-section storytelling.
For the visual side, I went trough a competitor analysis and I create then a moodboard to discuss with the Ollmoo team.
After a wireframe to show the information architecture of the page and the possible layout I went trough a series of UI iteration.
The News & Blog section was a modular block with the ability to house different types of articles preview with and without image cover. They all came with the logo of the article source and a tag that identify the category of the article.