Light It Up Candle Brand & Web Design

Eileen Simon

Brand Designer
Web Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
WordPress

Project Overview

The goal of this project is to develop a new and visually appealing brand identity for Light It Up, an organic candle brand. The brand specializes in selling 100% soy wax candles that feature positive affirmations on their labels.
By creating a cohesive and visually appealing brand identity, Light It Up will position itself as a trusted and desirable brand in the organic candle market. The new logo suite, color palette, product packaging, social media posts, and website design will work together to attract a wider customer base, evoke trust, and ultimately generate increased sales for the brand.

Scope

Brand Identity Web Design Social Media Feed

Key Elements

Logo Suite: The project will include the development of a comprehensive logo suite that will be carefully designed to reflect the brand’s organic values, positive affirmations, and create a memorable visual identity.
Color Palette: A captivating and harmonious color palette will be established to represent the brand. Colors will be chosen to evoke a sense of calmness and positivity to align with the organic nature of the candles.
Product Packaging: The project will involve designing eye-catching and aesthetically pleasing packaging for the candles. The packaging will showcase the brand’s logo and affirmations, and utilize appealing visual elements to attract potential customers and convey a sense of high-quality craftsmanship.
Social Media Posts: Engaging and visually striking social media posts will be created to promote the brand and its products. The posts will incorporate the brand’s new visual identity, highlight positive affirmations, and inspire customers to embrace the candles as a tool for personal well-being.
Website Design: A new website design will be developed to provide a seamless and visually captivating online shopping experience. It will be optimized to attract more customers, build trust, and drive sales through intuitive navigation and compelling visuals.
Primary Logo
Primary Logo
Social Media Feed
Social Media Feed
Landing Page Design
Landing Page Design
You want to see more? View the whole project on my website ↓
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