This project is about Sparklife Wellness Co, a distinguished health and wellness club located in Chicago. The primary objective of this project is to craft a brand identity that exudes a holistic and natural essence, aiming to foster a warm and welcoming atmosphere while also instilling an immediate sense of trust in their clients. Through this initiative, we aspire to manifest a cohesive and compelling brand presence that resonates with Sparklife Wellness Co’s values and captivates their audience across various social media platforms.