The project involves the rebranding of "crumbs&cream" into "The Humming Bee Cafe," positioning it as a central meeting point in New York catering to women seeking a delightful escape. Embracing a theme of Victorian charm, the café aims to offer a haven for indulging in German pastries. The focus is on creating a serene atmosphere that encourages their clients to slow down, fostering moments of connection over afternoon tea with friends.