Big Spoon - Branding a Cloud Kitchen
Akanksha Chandel
Rebranding India’s most prominent multi-brand, cloud kitchen company. Bigspoon existed in 2019 to minimize the delta between fine-dine and delivered food experience. Under their brand umbrella are eight food brands.
The Logo: A clean sans serif typeface has been used with a bolder weight to complement the spoon mark. The food inside the spoon looks like a mini cloud, representing the ‘cloud kitchen’ services.
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Posted Aug 24, 2023
Bigspoon came into existence in 2019 with the mission to minimize the delta between fine-dine and delivered-food experience.
