Big Spoon - Branding a Cloud Kitchen
Akanksha Chandel
Brand Designer
UI Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Rebranding India’s most prominent multi-brand, cloud kitchen company. Bigspoon existed in 2019 to minimize the delta between fine-dine and delivered food experience. Under their brand umbrella are eight food brands.
The Logo: A clean sans serif typeface has been used with a bolder weight to complement the spoon mark. The food inside the spoon looks like a mini cloud, representing the ‘cloud kitchen’ services.
