Paytm Insider - Branding India's largest ticketing platform
Akanksha Chandel
Make everyday, less every day. A brand that reflected its new ambitions and amplified its values of familiarity and friendliness.
We positioned them as experience finders and enablers of fun, with tickets to everything from sports events, music festivals, standup comedy, open mic shows, food festivals, theatre, workshops and more. We wanted the audience to feel that there is something to look forward to in times when life can become monotonous. Hence the line 'Make every day, less every day! '
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Posted Aug 24, 2023
Paytm Insider needed a brand that reflected its new ambitions and amplified its values of familiarity and friendliness.
