Collectius - Branding a debt collection firm
Akanksha Chandel
Collectius was founded on the principle that “doing good is good for business”.
The collectius embrace:
Nothing is as loving as something big protecting something small in an embrace and that’s the role the brand wants to play in the world. We wanted to show that the brand ventures out of its predefined scope to financially empower people to get back on track. The logo’s “C” represents an embrace and the identity pairs this symbol with the company’s name set in TT Common
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Posted Aug 24, 2023
The new visual identity brings their purpose of “Providing new financial beginnings” to life, and the belief that “everyone deserves a second chance".
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