The Jojolo Web/Mobile App is an integrated telemedicine and booking platform where caregivers can find comfort in accessing healthcare at their fingertips. The Jojolo platform provides a convenient and accessible means for mothers to engage healthcare professionals from various disciplines, ask burning questions, get vital health tips, interact with one another, and book Neo Childcare’s telemedicine and concierge services.

Child mortality in Nigeria is increasing at an alarming rate. Over 7 million babies are born without access to adequate healthcare services and professionals. First-time mothers are also uninformed which leads to making poor health decisions to the detriment of their children.

To provide caregivers with an easily accessible means of fulfilling the healthcare needs of their children.

To offer an integrated platform for services including telemedicine, concierge, and health information service offerings.

I worked on this project with the team at Phoslabs, which consisted of a Project Manager, two developers, and a designer. I worked on the product as the sole designer conducting research, designing Interface elements, and creating prototypes.

The research aimed to understand the needs and frustrations of the target users to adequately connect and understand how to appeal to them. Based on the goals of the project, I decided to make use of user interviews as my approach to getting the necessary information. I chose this approach because the client already had a network of mothers available to talk to. Additionally, I wanted to listen to them talk about their struggles navigating motherhood to empathize and understand what they were going through.

We had established that the target users of the app are doctors and mothers. The overall goal was to interview them to understand their pain points and needs.

To determine the different factors and pain points motivating the users to engage with services like this app. What emotional, financial, and psychological factors make users join platforms like this?

To determine the expected user stories, what context and steps would the users be engaging with to perform their tasks on the app?

To determine the minimum viable features required to solve the users’ pain points.

We held the interviews over zoom. I sat with a doctor and some mothers from the neo childcare network to better understand their needs.

Throughout the interview, a couple of issues came up,

Doctors have a hard time combining their regular jobs with external appointments.

Doctors who sign up on similar platforms, do so to help as a form of giving back but would like incentives to help with retention.

Doctors who sign up on similar platforms have issues with the user experience of those apps.

I discovered that mothers have issues accessing accurate medical information enabling them to track their child’s progress and handle health challenges.

Some quotes from the mothers

“I don’t want to have to stress myself about tracking my baby’s growth and what vaccinations to use or what information to know at certain milestones, everything is already stressful”

“I would like to have quick access to infographics, pictures, and videos on certain health topics from one place.

“I discovered that some mothers in my support group don’t ask enough questions when they have physical appointments with doctors”

I also discovered that mothers do not have quick access to inquire from professionals, and book health care services during emergencies, to assure them and guide them as they get scared and worked up.

Using the data from the user interviews, I defined the two target group profiles, Adesewa Ojo (Finance Industry, 28) and, David King (Paediatrician, 30) to empathize with my main user groups and prioritize goals according to their needs.

The next step was to research what products our target users currently use to solve the same problem. From my research, Jojolo's direct competitors are Babymigo, Babycenter, and Omomi. These apps cater to the same audience and have similar selling points. The whole point was to understand Jojolo’s competitors' strengths and weaknesses and to find a gap in the market.

After conducting research, I sat down to gather my thoughts and came up with an initial iteration.

I had a meeting with the team to show them what I came up with as well as discuss my findings and insights, some ideas came up.

“We need a USP”: The insight from the competitive analysis made us realize that all the apps listed offer the same service, a forum, a chat, and booking features. We needed something to give us that “edge” and from a mother’s quote “I don’t want to have to stress myself about tracking my baby’s growth and what vaccinations to use or what information to know at certain milestones, everything is already stressful”. We realized that having a tracker could be it. In the first iteration, the tracker didn’t stand out and was put under the “Healthcare” feature. It needed to be a standalone feature.

“Value First!”: From a business perspective, the revenue model was going to implore a subscription model and a pay-as-you-go model. However, we needed an incentive for the mothers so we decided to make the forum feature free, this means a user doesn’t have to log in to use the forum until they want to use the other features. For the doctors, the incentive was to gamify the platform as well as offer a financial incentive to use the platform.

I initially created low-fidelity prototypes to check and test functionality rather than the visual appearance of the product.

I spoke with my product manager about making the platform gamified to drive user engagement by improving the app experience.

Mothers and Doctors get to earn badges according to their level of engagement.

There are three types of badges Silver, Gold, and Platinum.

For a Doctor gamification, and experience serves as a driver of motivation.

For mothers the experience helps to build trust, meaning you trust the fact that a medical professional has a badge. The badge serves as a second layer of trust asides their certification.

The assumption before building this app was that it was going to have the forum and booking features as the basis of the app, but after conducting research we realized that adding a tracker as a unique selling point would make this product stand out, and also be super helpful to the mother’s aiding in the proper development of their infants. The tracker is divided into three parts, the milestone tracker, growth tracker, and immunization tracker.

I worked closely with the engineering team passing on design specifications to ensure proper implementation.

Telemedicine could revolutionize the health sector in Nigeria. Therefore, there is a need for products that help bridge the gap between people and medical professionals, which translates to a host of benefits for both the people who need these services and the medical professionals providing said services.