Burger Heaven - High-Fidelity Web Implementation

Burger Heaven is a conceptual rebranding and website development project for an organic hamburger joint in New York. The project involved taking a static, high-impact design and translating it into a fully functional, live website using Framer. The site features bold typography, vibrant color blocking (Lime Green & Purple), and immersive scroll interactions designed to capture the user's attention immediately.

The primary objective was to bridge the gap between static design (Figma) and live development (Framer).

Design Fidelity: Achieve a 1:1 Ideal transfer from the design file to the browser.

Technical Mastery: Master Framer's layout engine (Stacks and Grids) to create complex, fluid layouts that break away from standard templates.

User Engagement: Implement micro-interactions and scroll animations to modernize the brand feel.

Complex Layouts: The design uses asymmetrical layouts and overlapping elements (like the burger trio in the hero section and the scribbled neon accents). Translating these into a responsive web environment without breaking the flow on mobile was a significant hurdle.

Responsive Consistency: Ensuring the bold typography and heavy image usage scaled correctly from large desktop monitors down to mobile devices without losing impact.

Component Logic: Moving away from hard-coding styles to creating a scalable design system within Framer.

To address these challenges, I utilized Framer's advanced Stacking and Layout tools:

Mastering Stacks: I abandoned absolute positioning in favor of flex-box based Stacks. This allowed for fluid content resizing while maintaining specific spacing relationships between the typography and the food photography.

Design System Implementation: I created a library of reusable text styles and color variables. This not only sped up the build process but ensured 100% visual consistency across the "About," "Menu," and "Newsletter" sections.

Optimized Assets: I optimized the high-resolution food photography to ensure the site remained performant (fast load times) despite the image-heavy design.

While this was a development initiative, the resulting product offers tangible business value:

High-Conversion Structure: The layout is engineered for conversion, with prominent "Order Online" CTAs strategically placed in the Hero, Menu highlights, and Footer sections.

Performance: Achieved a high-performance score (fast load times) which is crucial for SEO and retaining mobile users.

Brand Elevation: The site successfully positions Burger Heaven as a premium, modern brand, differentiating it from competitors with standard template sites.

Responsiveness: The site is 100% responsive, capturing traffic from mobile users which typically accounts for over 50% of restaurant searches.

Guided by Ran Segall (Flux Academy), this project refined my workflow in:

Advanced Framer Mechanics: Deep understanding of relative vs. fixed positioning and stacking contexts.

Design-to-Dev Handoff: The importance of setting up a project correctly in the early stages to save hours of bug-fixing later.

Visual Hierarchy: How to arrange elements to guide the user's eye naturally from the product images to the call-to-action buttons.