Short-format videos - Tye River Cabin Co.

Yvonne Worden

Brand Strategist
Video Editor
Social Media Manager
BACKGROUND:
Tye River Cabin Co. is a small-sized tourism business in Washington state that manages three A-Frame cabins for rent at Steven's pass (located 1 hour from Seattle). They hired me to create a package of reels to promote their three cabins for spring and summer stays in 2023. Their owners were having trouble posting consistently to their platform so I simply jumped in for a few weeks to create new content, build some extra buzz and excitement, and drive bookings for 2023's high season (all were achieved with success). This client doesn't require monthly social media management (they're often fully booked without needing the extra push on social) but we work together on a project basis.
CONTENT ANGLES:
Perfect Getaway location near Seattle (perfect place to get out of the city and unwind)
View post on Instagram
 
View post on Instagram
 
Access to nature and great hiking trails:
View post on Instagram
 
Aesthetic photo ops galore (aspirational and Instagram-worthy travel):
View post on Instagram
 
*Note: Raw photography and video clips are from guests at Tyehaus River Cabins. I was simple re-editing the footage from their UGC library and photo database with trending sounds and music for consistency and timeliness. (ie: this was my version of content upcycling or revamping). This is truly one of the most budget-friendly and accessible social media marketing tactics out there. I also wrote the full captions for these posts. I can also create reels from scratch (including photography and videography) for an extra cost. However, video editing is where I shine and also what I enjoy doing the most in this process. 😉👩🏻‍💻
Partner With Yvonne
View Services

More Projects by Yvonne