PR and Media Communications - Seattle Humane
Yvonne Worden
ABOUT:
Seattle Humane is a not-for-profit animal welfare organization serving the people and animals of King County, Washington state, USA. I had the opportunity to work as the shelter's Marketing and Communications Associate for two incredible years from 2017-2019.
SCOPE OF WORK:
Created daily social media content for Facebook, Instagram, and Twitter
Wrote copy for website, blogs, and weekly radio ads
Appeared as a weekly spokesperson for Seattle Humane on Q13 Fox News. I also represented the organization on Komo 4 News, King 5 News, and Kiro Radio, discussing adoption, promotions, events, and shelter services
Doubled Seattle Humane’s Instagram following from 12k+ to 24k+
Supported crisis communications during national weather emergencies
SOCIAL MEDIA/CONTENT SAMPLES:
TELEVISION AND RADIO SPOTS (PETS OF THE WEEK)
I served as a media spokesperson for the shelter, discussing adoptable pets, pet and animal care tips, adoption specials, the shelter's rescue work, fundraisers, and events.
NEWSLETTERS AND PRINT PUBLICATION CAMPAIGNS:
(I wrote the article below for our print newsletter distributed to Seattle Humane's supporters and donors. ⤵)
Here I am at Seattle Humane during a food donations delivery for the shelter's Pet Food Bank. To my left and right are professional soccer players from the Seattle Sounders (Brad Evans and Chad Marshall) who joined for this drop-off.
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Posted Jun 4, 2024
As a FT employee, I coordinated social media posts and helped carry out the shelter's PR, outreach, and crisis communications tasks with marked success.
