Social Media Management - WellingtonNZ

Yvonne Worden

Managing written, photo, and video content across WellingtonNZ’s social media platforms (Facebook, Instagram, Tiktok, LinkedIn, Threads, X) @wellingtonnz
Shot and edited 30+ creative social media reels which collectively earned more than 2 million views, hundreds of weekly shares, new followers, and thousands of likes and comments
In addition to our weekly evergreen content, I have provided promotional videos for major tourism stakeholders and events, including the World of WearableArt (WOW) Show, NZ Rugby (collaborations with the All Blacks), Zealandia, Wētā Workshop, Wellington Jazz Festival, Wellington On A Plate, and Burger Wellington. I also created same-day reels for notable exhibit openings at Tākina Convention Center (The Art of Banksy) and the Museum of New Zealand Te Papa Tongarewa (world premiere of Vivienne Westwood & Jewellery Exhibit). Here are a few work samples (reels) from this contract: 1. WellingtonNZ x NZ Rugby (All Blacks) collaboration for Te Wiki o te Reo Māori Māori Language Week. Shot by NZ Rugby and edited by me.
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2. Interview reel with business owners and managers in Wellington. I shot and edited this piece.
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3. The next project is an artist interview I shot and edited for the World of WearableArt (WOW) Show. Katherine Bertram is a three-time WOW finalist.
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4. Here's a collaboration the Museum of New Zealand Te Papa Tongarewa for the world premier of the Vivienne Westwood & Jewellery exhibit. I shot and edited this piece for same-day posting on the exhibit's opening day.
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5. Here's a collaboration with Wētā Workshop (the film studio that made The Lord of the Rings and the Hobbit Trilogy) and the Wellington Cable Car for Hobbit Day 2024. I also shot and edited this piece.
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6. This next reel was an edu-tainment collaboration with Zealandia about a few of the different native birds that you can see (and hear) can see around Wellington. This was my concept and edit, with bird footage provided by Zealandia.
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7. Here's a "Dog's tour of Wellington" reel I shot and edited featuring a few of the city's most popular dog-friendly spots around the city.
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8. Finally, here's a fun piece I shot and edited to celebrate Pie Day/Pi π Day in Wellington featuring a few of the city's pie hot spots. Check out more work samples at @WellingtonNZ on Instagram, TikTok, Facebook, Threads, X and LinkedIn.
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Posted Feb 1, 2025

I worked with Wellington, New Zealand's Economic Development Agency. I created daily social media content (copy and edited videos) for the organisation.

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