Media and Communications (Advocacy) - LifeCenter Northwest
Yvonne Worden
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Posted Jun 4, 2024
I worked as LifeCenter Northwest's Senior Communications Specialist (Media Temp) while a colleague of mine was on maternity leave. I provided comms and SMM.
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ABOUT:
LifeCenter Northwest (based in Bellevue, WA, USA) is a nonprofit and federally-designated organ procurement and AATB-accredited tissue recovery organization. They provide both hospital support and virtual education for loved ones of organ donors and recipients.
"Yvonne is a skilled marketing and communications specialist, whose expertise includes strategy, planning, writing, graphics and video content for social media, blogs, web pages, and media pitches. Her video editing and storytelling skills are outstanding. Best of all, Yvonne is a joy to work with and receptive to feedback. She is a team player and is always willing to extend a hand to her colleagues. I wouldn’t hesitate to hire her if given the chance to do so." -Rhonda Manville, LifeCenter Northwest
SCOPE OF WORK:
Created daily content for LifeCenter Northwest's social media channels (Facebook, Instagram, LinkedIn and Twitter)
Managed Meta Ads campaigns for recruitment as well as special initiatives, including Hispanic American Heritage Month and Native American and Alaska Native Heritage Month. The ads I created resulted in more than 1,200 link clicks for the organization.
Reached thousands of new profiles by launching Facebook and Instagram reels.
Promoted special events, such as Donation Celebrations and the Rose Parade
Tracked, reported, and shared relevant organ donation stories
CAMPAIGNS AND STRATEGIES:
Donor Tribute and recipient stories:
National Campaigns (World Heart Day, Hispanic Heritage Month, Healthy Lung Month, Native American Donor Recognition Month):
Partnerships (Alaska Airlines):
Industry news and updates:
Organ Donor and Recipient "Donation Celebration" Event Recaps:
HR Campaign for highly specialized roles (paid LinkedIn and Facebook/Meta Campaign):
