From Product Design to Launch - METIS AI Sustainability Platform
Alina Baig
About METIS
METIS is an AI-powered sustainability platform built to help businesses navigate ESG risk, compliance, and complex sustainability data.
The Problem
METIS deals with large amounts of complex data, risk indicators, and compliance information. The challenge was to make that information feel clear, approachable, and actionable without losing the credibility expected from an enterprise B2B product.
At the same time, METIS needed a distinctive visual identity that could work consistently across the product, marketing website, sales materials, and social channels.
My Role
I owned their entire digital presence including:
Brand identity & visual language
Product UI
Dashboard & data visualization
Website design
Responsive design
Social media design
Marketing assets
Design system & reusable components
My Approach
For the platform, the priority was turning complex ESG information into an interface users could understand quickly.
I designed dashboards, data visualizations, workflows, and reusable UI patterns that organized large amounts of information into clear visual hierarchies.
The interface was designed to help users move from data → insight → action with as little friction as possible.
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Posted Aug 20, 2026
From branding and product UI to website and social, built a cohesive identity and digital experience across every customer touchpoint.
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