DiapersDirect is an e-commerce experience designed to make shopping for baby-care essentials simpler for parents and caregivers. Beyond traditional product browsing, the platform brings together product comparison, recurring subscriptions, expert content, and a parent-focused community experience—all within one cohesive website.

The goal was to simplify a shopping journey that can often feel overwhelming for parents. Users needed a quick way to discover products, understand the differences between diaper options, compare brands, and confidently make a purchase.

At the same time, the experience needed to support repeat purchases through subscriptions while creating additional value through expert advice, educational resources, and community-driven content.

My work covered the homepage, product discovery and filtering, product detail pages, comparison experiences, subscription and membership touchpoints, educational content, and supporting sections across the customer journey. I also established a consistent visual system that could accommodate product-heavy interfaces while keeping the experience friendly, clear, and easy to navigate.