LSLY RAE

LSLY RÆ IS A STREET STYLE BRAND, FOCUSED ON CREATING SAVVY AND RESPONSIBLE GARMENTS. INSPIRED BY THE CITY OF NEW YORK AND IT'S SUBCULTURES, WE STRIVE TO EMPOWER OUR CLIENTS TO TAKE RISKS AND CELEBRATE THE CITY LIFE.

This project focused on shaping the visual identity of an emerging fashion brand, with the goal of building brand awareness and, more importantly, communicating its vision in an authentic way.

We created the logo, sublogo, iconography, and packaging materials, all under the lens of subtle minimalism. Simple yet bold details were chosen to capture the essence of a brand that does more with less, emphasizing clarity and personality over excess.

The design language drew inspiration from the brand’s circular fashion model and its guiding principle: “consume less, create more.” Through this approach, the identity not only elevated the brand’s presence but also gave it a strong, timeless voice that speaks directly to its audience.

This project focused on shaping the visual identity of an emerging fashion brand, with the goal of building brand awareness and, more importantly, communicating its vision in an authentic way.

We created the logo, sublogo, iconography, and packaging materials, all under the lens of subtle minimalism. Simple yet bold details were chosen to capture the essence of a brand that does more with less, emphasizing clarity and personality over excess.

The design language drew inspiration from the brand’s circular fashion model and its guiding principle: “consume less, create more.” Through this approach, the identity not only elevated the brand’s presence but also gave it a strong, timeless voice that speaks directly to its audience.