Reezy AI-Powered Social Curation App Design

Jay

Case Study: Reezy — AI-Powered Social Curation App Design

About the Client

Reezy is an AI-powered iOS app that helps users automatically find the best photos and videos from their camera roll — making social media posting effortless. By leveraging machine learning, Reezy curates content that’s most likely to perform well online.

Project Scope

UI/UX Design for iOS App
The goal was to create a minimal, intuitive interface that felt smart, fluid, and aligned with the AI-first nature of the app.

My Approach

I followed a structured product design process:
1. Research
Studied user behavior around photo selection and social sharing habits
Analyzed competing apps for UX patterns and opportunities
2. User Flows & Wireframes
Mapped end-to-end journey: onboarding → gallery access → curation results → post
Sketched low-fidelity wireframes to explore layout options quickly
3. UI Design
Designed high-fidelity screens with a clean, modern look
Prioritized accessibility and minimal taps to output
Used a dark/light hybrid aesthetic to reflect AI sophistication
4. Prototyping
Created clickable prototypes to test flow, gestures, and animations

Outcome

Delivered a full UI system optimized for development hand-off
Designed a user-centric, intelligent interface that’s easy to trust and quick to use
Helped bring Reezy’s core value — curation over clutter — to life visually
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Posted Jun 7, 2025

Designed UI/UX for Reezy, an AI-powered social curation app, focusing on a minimal, intuitive interface.

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