Eloquence Studio is a creative copywriting agency. Their services include website copywriting, brand voice development, newsletters, and editorial content. They focus on helping brands sound authentic and compelling.
Project Scope
Brand Guidelines Design
Website UI/UX Design
Full Website Development
The client provided the website copy and tone of voice. Everything else — from structure to visuals — was my creative responsibility.
My Approach
1. Discovery & Planning
I started with research and wireframing based on the provided tone. The goal was to keep it editorial, expressive, yet clear.
2. Brand Guidelines
Crafted a visual identity system:
Color palette: Soft, modern, and editorial
Typography: Elegant but readable
Imagery & Icons: Minimal, supporting the words, not competing with them
Animation and transitions
3. Design & Development
Designed high-fidelity UI screens
Built the site using modern, responsive tech stack