Landing Page Design and Development for Vetted

Vetted is a pre-launch platform built to simplify hiring for early-stage startup founders. It connects them with pre-vetted web developers, designers, and digital contractors—cutting through the noise of traditional freelance marketplaces.

Focused on first-time founders with small teams (1–3 people)

Offers pre-vetted candidates with real case studies

Designed to replace cluttered, unfiltered freelance platforms like Fiverr & Upwork

Target use-case: MVPs and early digital product builds

Goal: Drive pre-launch sign-ups and clearly communicate value to non-technical users.

Targeted non-technical founders looking for quality and speed

Prioritized clarity and trust-building in design language

Built a clean, conversion-focused layout

Used bold headlines + minimal color to guide focus

Showcased sample case studies as proof of contractor quality

Visual hierarchy built for quick scanning and mobile responsiveness

Used Framer for fast no-code launch

Implemented scroll-based animations and microinteractions

Ensured responsive behavior across devices

Integrated email capture for early user sign-ups