Social Media Strategy for Sendle

Shipping that's good for the world

We envision a world where small businesses can compete on a level playing field with the big guys. Sendle is America’s first 100% carbon neutral shipping service. That means we get your goods where they are going while taking care of the planet. As a certified B Corporation, we strive to be a force for good. Because we care how business gets done. We also help small businesses succeed everywhere.

Check them out 👇

Objective:

To develop and implement a robust social media strategy for Sendle with the aim of increasing brand awareness, engagement, and driving traffic to the blog.

Key Responsibilities:

Research and Analysis:

Goal Setting:

Content Calendar Creation:

4. Platform Selection:

Evaluated and selected the most relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) based on the target audience and industry.

5. Content Creation and Curation:

Generated high-quality, engaging content including graphics, videos, and written posts tailored to each platform.

6. Community Management:

Worked with Social Support to monitor and engage with the audience, addressing queries, comments, and feedback in a timely and professional manner.

7. Performance Tracking and Reporting:

Utilized social media insights to track KPIs and provided regular reports showcasing the progress and achievements.

Results:

Increased video views by 5,160% within one year.

Achieved a 200% improvement in engagement rates on Instagram through targeted content strategies.

Drove 43% increase in blog traffic via social media channels.

Lessons Learned:

Playful content can be educational and serious content can be delivered in a casual tone.

Video and Carousel posts were outperforming standard posts on Instagram.

It's all about trial and error! Sometimes the thing that you think is going to work, doesn't and the thing that you think is basic, outshines everything else.

Engagement is more important than follower growth. It's more important for existing followers to see and interact with content (which in turn will boost it further in the algorithm) than it is to have a massive following where no one engages with posts. Higher engagement is a better ROI.

Recommendation

"Rylee is truly an awesome, dedicated individual and is talented in content strategy, creation, and analysis. She is such a creative force that always brings fresh ideas to the table, and collaborating with her is always a breeze due to her kind disposition, organized approach, and great communication. Rylee led many social media and content-forward initiatives that improved the brand's engagements and traffic across all channels, while working closely with the Marketing, Design, Sales, and Partnerships teams, consistently elevating the brand and implementing improvements based on data. It was a pleasure working with Rylee and I look forward to working with her again in the future!" - Krystal, Sendle Content Manager