Lucy Shaw Jewellery is a brand identity for a powerful, female-led jewellery business based in London.

The dark moody tones echo the empowerment and strength the customer should feel when wearing the jewellery. The colours ensure the femininity of the brand is not lost and give off a passionate, determined feel. A mix of strong but feminine fonts in alignment with the target demographic and the overall tone of the brand. I created simple, fun sub-mark logos that subtly resemble jewellery or parts of jewellery from the chain of a bracelet to an elegant pendant.

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ TOV

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Business cards & thank you cards

+ Social media templates

Here is a quick, 20-second video to show off some of the beautiful assets I created for this brand!