The Work Week - Brand Identity Design

The brand identity for The Work Week was designed to make the client feel energised and calm. We really wanted to create the illusion of bringing the outdoors in and reap the benefit that plants offer when scattered around your home or workspace.

The aim for this design was to create a brand that felt uncluttered but approachable. Often when designing clean, minimal brands they can come across as clinical and cold so I chose to use fonts and colours that connect to nature. The logo font we decided on has a really natural feel to it (I almost feel like the letters could have been created using pieces of wood).

The 'canopy' sub-mark logo was designed as a nod to the inclusivity of the brand and to highlight how well you'll be looked after with this brand, like a warm hug or a safety blanket.

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Business cards

Here is a quick, 20-second video to show off some of the beautiful assets I created for this brand!