I animated how the mobile app might actually function using the Jitter video.

A personal closet app is auto-populated after a user grants access to their inbox. I wanted to embed an element of delight and pleasant surprise with the first look. Before user grants access to inbox, they are probably feeling skeptical about the security and privacy. To their surprise, an auto-population of the app – as well as the color chart that allows users to filter items based on the color of the item – makes the first app experience more delightful and personalized.

We wanted to ask users how they're wearing the product. This information will be handy if the user decides to part with the clothing, as we gather usage data.