ClaimClam (now Chariot Claim) wanted to become the TurboTax for class action settlements. Annually, less than 10% of eligible Americans actually file for class action settlements that they're eligible for, leaving billions behind as unclaimed funds. I joined the Company as a Founding Product Designer where I created the design system and the mobile app that helped 10k+ users process their payouts and discover new claims that they might be eligible for.

The Company acquired users through paid social in the beginning. To reduce cost of acquisition and increase life-time value of users, we ideated and launched the Discovery page that allowed users to discover new claims that they might be eligible for.

Filing claims online can be confusing because of dense legalese and a complicated filing process. As a tech start-up, I saw this as an opportunity to infuse friendliness and trust through design. I set up design systems to communicate trust while ensuring that the brand felt approachable. I made sure texts were legible and clear. I created UI elements to convey a sense of process and timeline to align expectations with users.

I was the only designer on the team working with 4 engineers and the founder/CEO to process massive claim payouts at that time. There was no branding work in place when I started, and the order in which design happened was also all over the place. From this position, I learned to work with uncertainties – and learned how to develop branding and personality driven by the app design itself. While the company pivoted/shifted its direction in 2024, it was an invaluable experience as a designer where I learned to be a multidisciplinarian with a strong product sense.