Pitch Deck Design for Pre-Seed Startup
Namu Park
Pitch Deck Design
Pitch decks are a unique breed of design that require storytelling, graphic design, and understanding of venture and entrepreneurship.
I design decks that not only look good but also make people to believe in your vision and invest.
As a former founder, I've pitched in front of many investors and created decks that raised money. I know where you should focus your energy on, and how to strategically design slides to pre-empt question so you can focus on selling your start-up's story.
I started designing pitch decks when my founder friends asked me if I can help them. Since then, I designed decks for start-ups in B2B real estate AI, legal tech, fintech, AR/VR, and CPG that collectively raised over $10M.
Examples of a seed raise for the legal tech start-up in New York.
Before
This company had no branding in place when I started designing the deck. I chose colors and typography to build credibility as the company operated in legal tech. I focused on designing the deck that's modern, clean, and trustworthy that would be taken seriously by the investor.
Outcome
Raised pre-seed round of $1.2M in 6 weeks
Founder got a shout out from one of their investors for having an amazing deck!
Pitch deck slide samples from AI/Defense
Before
No branding in place
Need to raise quickly for angels (2 week turnaround)
Founders refined their narrative as they started designing the deck with me.
Outcome
I designed a couple variations of the deck before finalizing on the above design, working closely with the founders
A clean, presentable deck was delivered in 2 weeks
Sample deck for B2B start-up in AI
Before
No branding in place
Raising for seed round
Client had a design preference and narrative in place
Outcome
I designed the deck reflecting founder's vision and aesthetic preference for the company, selecting font & colors accordingly
Client raised $3.3m
Selected Slide Improvements
Founder wanted to clean up, refine, and elevate certain slides of their deck to be more cohesive and CPG-friendly.
Before
Selected slides before revision
After
Consumer deck update – using colors and images more prominently
I updated slides by incorporating more graphic assets that the company already had in place, using more background colors, and by changing layouts for certain slides to highlight success as the founder intended.
Sample screenshots of pitch deck slides I designed for pre-seed & seed stage start-ups.
Before & After of slides comparison
Quick before and after of deck updates!
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Posted May 24, 2023
Create a compelling pitch deck that stops scrolls, gets investors interested, and gets you funded. Pitch deck is a balancing act of both design and storytelling
