Optimising IREV to turn curiosity into sign-ups

Victoire Reynard

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Posted Apr 22, 2025

I redesigned a vague UX experience to clarify value, guide sign-ups, and add trust signals—resulting in +52% sign-ups, +38% returning users, -27% bounce rate.

Small design change, big user response
Small design change, big user response
Case studies redesign
Case studies redesign
Improving mobile navigation
Improving mobile navigation
UX and content optimisation
UX and content optimisation

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