UX and content optimisation
Victoire Reynard
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Posted Apr 22, 2025
I optimised the user experience to clarify value, add structure, and guide users—boosting clicks by 34%, add-to-cart rate by 21%, and cutting bounce rate by 18%
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Timeline
Mar 3, 2025 - Mar 24, 2025
Designing from the ground up
Optimising IREV to turn curiosity into sign-ups
Small design change, big user response
Case studies redesign
