Small design change, big user response
Victoire Reynard
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Posted Apr 22, 2025
I made free sample CTA more visible on PDP & nav—driving a 462% boost in desktop clicks, 1,411% on mobile, and 85% more transactions by building trust earlier.
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Timeline
Jan 6, 2025 - Jan 10, 2025
Case studies redesign
Improving mobile navigation
UX and content optimisation
Designing from the ground up
