VELA Surf
Justin Smith
Search PLP, Location PDP, and Community Reports
Elevating Surf Forecasting and Reporting for Surfers Worldwide
VELA provides surfers with an easy and intuitive tool to grasp essential information about wind, waves, weather, surf reports, and key statistics. When designing VELA, the primary focus was to offer surfers an abundance of contextual information about surf conditions, all while maintaining a clean and user-friendly interface. This app involved rigorous user research and data analysis to create a go-to resource for surfers seeking accurate and easily digestible surf information.
ROLE
Product Designer
RESPONSIBILITIES
User Experience Design
Interface Design
Competitive Analysis
Competitive Analysis: One of the multiple conducted.
Customer Personas
Customer Personas
User Interviews
User Interview : One of many conducted
Journey Map
Customer Journey Map
User Flows
Task Analysis & User Flows
Interface Design
Search PLP, Location PDP, and Community Reports
Saved Location PLP, Surf Conditions, Reporting, and Live Feeds
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Posted Oct 31, 2023
Providing surfers with simple straightforward forecasts to catch the best waves.
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