VELA Surf

Justin Smith

UX Designer
Product Designer
UI Designer
Figma
Search PLP, Location PDP, and Community Reports
Search PLP, Location PDP, and Community Reports

Elevating Surf Forecasting and Reporting for Surfers Worldwide

VELA provides surfers with an easy and intuitive tool to grasp essential information about wind, waves, weather, surf reports, and key statistics. When designing VELA, the primary focus was to offer surfers an abundance of contextual information about surf conditions, all while maintaining a clean and user-friendly interface. This app involved rigorous user research and data analysis to create a go-to resource for surfers seeking accurate and easily digestible surf information.
ROLE
Product Designer
RESPONSIBILITIES
User Experience Design
Interface Design

Competitive Analysis

Competitive Analysis: One of the multiple conducted.
Competitive Analysis: One of the multiple conducted.

Customer Personas

Customer Personas
Customer Personas

User Interviews

User Interview : One of many conducted
User Interview : One of many conducted

Journey Map

Customer Journey Map
Customer Journey Map

User Flows

Task Analysis & User Flows
Task Analysis & User Flows

Interface Design

Search PLP, Location PDP, and Community Reports
Search PLP, Location PDP, and Community Reports
Saved Location PLP, Surf Conditions, Reporting, and Live Feeds
Saved Location PLP, Surf Conditions, Reporting, and Live Feeds
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