OVERVIEW
Musicbed, a premier music licensing platform, sought to launch a campaign to raise brand awareness and provide an opportunity to test out its product. Musicbed asked that the campaign would position its brand as an advocate for the filmmaking process, stir up brand attraction, and generate new leads for the company.
IDEA
Introduce an annual short-film competition that provides an avenue for filmmakers to utilize Musicbed music, show off their storytelling capabilities, win grants and gear, and be recognized by top industry leaders.