I led the end-to-end design process for Voxa, a project for an AI meeting assistant that records, analyzes, and summarizes conversations. My role covered brand identity, UX strategy, and UI design, shaping how the product feels, communicates, and converts.

Defined the brand direction and visual identity, balancing intelligence, clarity, and human warmth.

Designed a conversion-oriented landing page highlighting product value through clear storytelling and intuitive hierarchy.

Built a consistent design system with scalable typography, color palette, and components ready for development.

Developed social media visuals, banners, and posters to support brand presence and consistency across platforms.

Created a distinctive user experience flow that positions Voxa as a trustworthy AI partner rather than just another tool.