For Digiseed, I created a custom set of icons and graphics from scratch, built to speak the brand's language: smart, confident, and conversion-focused. Every visual element was designed to do more than just look good, it had a purpose. Icons that guide without words. Graphics that explain without clutter. Together, they shape a visual system that feels intentional at every step. It’s the kind of detail users don’t always notice — but they feel it. That subtle sense of clarity, trust, and “this just makes sense” from the first scroll.

Even without hard data, highlight the tangible improvements:

Clearer value proposition understood within 5 seconds of landing on the page.

Simplified navigation flow, reducing the steps to CTA from 5 clicks to 2.

Mobile experience redesigned to capture leads without drop-offs on small screens.

Website performance optimized, loading 40% faster than the previous version.

As part of the project, I designed bespoke graphics to elevate the quality and impact of a video presentation.

One key task was creating a Digiseed-style visual that not only matched the brand’s aesthetic but also made the information more engaging and easier to digest.

Below, you can see a static example of the design, along with a short video that demonstrates how the animated version brought the content to life.

To make the results tangible, the case study can include side-by-side screenshots:

Before: A cluttered website with no clear structure, generic branding, and poor mobile usability.

After: A modern, conversion-focused experience with strong messaging, a distinctive brand identity, and optimized performance across devices.

I led this project end-to-end, from strategy to post-launch optimization. I handled brand positioning, visual identity, UX/UI design, Webflow development, and continuous improvements after the website went live. Every decision was made with SaaS buyer psychology and conversion best practices in mind.

Founder:

Team member:

A clear strategy and buyer-focused messaging are crucial to quickly gain trust;

A sleek, modern UX shortens the decision process, turning visitors into leads faster;

Consistent branding makes your offer memorable and helps position you as a top-tier player;

Continuous improvements after launch keep the site optimized for growth.