Market Research YoungBrandAwards
Léon Sharon Geisler
The Youngcom Network comprises over 60,000 participants
YOUNGBRANDAWARDS
The YoungBrandAwards have been the largest independent online voting in Germany since 2011.More than 10,000 consumers vote for the most popular brands, the employers with the best benefits and the most attractive new products.
Methods: Representative online survey (random)Survey period: May to OctoberAge groups: 16 to 25 years; 26 to 35 years; 36 to 50 years; + 50 >Number of participants: approx. 10,000 to 20,000 Among other things, the following are surveyed:
– Brand values/comparison of brands (innovation, sympathy, trust, sustainability, trendyness)
– Product awareness– Product features
– Product interest– Innovation, sympathy, trust, sustainability
– Product design, packaging design– Employer awareness and offers
– Benefits for employees– Interest in employers– Product service awareness
– Product service features
– Innovation, sympathy, trust, sustainability– Individual additional questions
BETTERACT
The betteract Sustainability Survey is a regularly conducted independent survey on the perception of companies' commitment to sustainability. With the help of the company's own survey tool and the survey system developed in-house, it measures how companies whose sustainable projects, products and services are perceived by different stakeholder groups.
Methodology:
Representative online survey (random)
Survey period:
April to OctoberAge groups:
16 to 25 years; 26 to 35 years; 36 to 50 years; + 50
Number of participants: approx. 8,000
Responsibility Ranking
– Ranking of ecological and social commitment (TOP 100)
– Awareness of commitment
– Awareness of commitment
– Awareness of individual measures
– Evaluation of individual measures
– Credibility/Trust
– Expectations/Wishes
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Posted Nov 16, 2024
Key responsibilities included questionnaire design and implementation in survey tools, followed by extensive data analysis of market research results.
