Lazer Pest Control London — WordPress, SEO & Google Ads

Lazer Pest Control is a London-based pest control company serving residential and commercial clients across the city. I've been working with them since 2021, starting with a full website build and evolving into an ongoing digital marketing partnership.

I designed and built a multi-page WordPress site covering Home, About Us, Services, individual pest-specific service pages, and Contact Us. The site was structured around local search intent, with each service page targeting specific pest control queries in London. Clean layout, clear calls to action, and a contact form built to convert visitors into leads.

After launch, I handled the full SEO setup: on-page optimization across all 8+ pages, Google Search Console configuration, local SEO targeting London boroughs, and content structured around high-intent pest control keywords. This organic foundation gave the business consistent visibility before any paid spend.

In 2022, we launched Google Local Services Ads to scale lead generation beyond organic. I've managed the campaign continuously since then.

2022–2025: Monthly budget of £2,000 GBP, generating approximately 200 verified leads per month.

2026: Budget increased to £3,000 GBP per month, now generating 300–400 verified leads monthly.

Every lead is verified through Google's system, meaning real phone calls and real inquiries from homeowners and businesses in London looking for pest control services.

This is a 5+ year client relationship that started with a website and grew into a full digital presence. I continue to manage their ad spend, monitor performance, and optimize campaigns month to month.