BOOM Nicotine Pouches — Full Brand Identity

I was approached by Kingston to develop a complete brand identity for BOOM, a nicotine pouches brand founded by UK-based singer Apache Indian. The project spanned packaging design, logo creation, a full e-commerce website, and a product catalogue.

Logo & Brand Identity Built the BOOM brand from the ground up: logo, color system, typography, and visual language that feels bold, energetic, and shelf-ready. The brand needed to stand out in a competitive nicotine pouch market while reflecting Apache Indian's personality and cultural roots.

Packaging Design Designed the full packaging system for the nicotine pouch tins, including multiple flavor variants. Each variant has its own color identity while staying cohesive under the BOOM brand umbrella. The packaging was designed for print production with dieline templates and press-ready files.

3D Product Mockups Created photorealistic 3D renders of the pouch tins in Cinema 4D for use across the website, catalogue, and marketing materials. These mockups gave the brand a premium, launch-ready look before physical production was complete.

E-Commerce Website Built the full BOOM website on WordPress, including product pages, brand storytelling, and a clean checkout flow. The site was designed to convert visitors into customers while communicating the brand's identity at every touchpoint.

Product Catalogue Designed a PDF product catalogue in Canva for wholesale and distribution use. The catalogue showcases the full product range with pricing, flavor descriptions, and brand messaging in a format that's easy to share with retailers and distributors.

A complete brand system ready for market: from the tin in your hand to the website on your screen to the catalogue in a distributor's inbox. Every touchpoint tells the same story.