Propify Real Estate Dashboard Design
Cynthia Osi
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Posted Oct 23, 2025
Designed Propify, a real estate dashboard for tracking and growing housing portfolios.
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Timeline
Jul 11, 2025 - Aug 19, 2025
Clients
Propify
💡 Project Overview
Propify is a digital dashboard designed to help users track, plan, and grow their housing portfolio with confidence. It simplifies how property owners, first-time buyers, or small investors monitor assets, visualize performance, and make informed decisions all in one clean, human-centered interface.
Role
Product Design · Concept Design · UX Thinking · Vibecode · UI Design · UserTesting (early feedback)
Tools
Figma · Lovableai · Chatgpt · User flow mapping · Real estate dashboard benchmarks.
Team
Cynthia Osi
Website
🎯 The Challenge
Real estate data often feels fragmented and difficult to interpret.
Users wanted a simpler way to visualize growth potential, rental performance, and long-term equity.
Most dashboards focus on numbers; Propify focuses on clarity and emotional connection: helping people feel in control of their property journey.
🧩 My Role
Led the end-to-end product design using Lovable’s Vibecode environment.
Defined user journeys for property tracking, growth insights, and milestone setting.
Designed the full interface: dashboard, analytics, insights, and future-planning screens.
Built a scalable component library and style guide for future versions.
💡 Design Focus
• Transparency: Visuals simplify complex data like equity growth, rent performance, and ROI.
• Emotion & Clarity: Subtle animations and progress markers reinforce a sense of movement.
• Scalability: Component system built for adding financial tools, calculators, and saving plans.
📈 Outcome & Reflections
Designed and prototyped a clean, testable MVP in 4 weeks using Vibecode.
Created a scalable UI system ready for mobile adaptation and feature expansion.
Validated that emotional feedback and progress visualization increase engagement and trust.
Next steps: integrate real data APIs and expand into community + goal-based saving features.
✅ What I Learned
• Simplicity drives adoption users trust what they understand at a glance.
• Design tone (color, typography, motion) can turn finance into motivation.
• Vibecoding accelerated iteration and helped keep the interface emotionally resonant.
If you’re building something that helps people invest smarter or feel more connected to their homes, I’d love to help bring it to life.