Designing the “How It Works” section for this AI-powered skincare product was all about clarity and connection.
My client wanted a layout that not only explains the process but also builds user trust by showing how simple and personal their skincare journey could be.
We aligned on a design that:
✅ Breaks the process into clean, visual steps of Scan, Analyze, and Evolve.
✅ Balances AI sophistication with human warmth.
✅ Supports the business goal of driving signups by simplifying what could have felt complex.
It’s always fulfilling when a design bridges what users need to understand and what the brand wants them to feel.
Designing the “How It Works” section for this AI-powered skincare product was all about clarity and connection.
My client wanted a layout that not only expla...