VIBE — A Bold Canned Cocktail Brand Identity

Created for @briefcorp Challenge #058, VIBE is a bold and premium canned cocktail brand inspired by rhythm and flavor. Designed for young social drinkers (21–35) who want bar-quality drinks without the hassle, VIBE celebrates the energy of nightlife in every element — from typography to packaging.

The concept merges chaotic fun with bold structure — a clash of experimental poster art, vibrant neon colors, and visual systems made to own the shelf.